LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New Technology Lab. International marketing notes 1. Unit 1INTERNATIONAL MARKETINGInternational marketing (IM) or global marketing refers to marketing carried out by companies overseasor across national borderlines. DEFINITION OF INTERNATIONAL MARKETING International Marketing can be defined as exchange of goods and services between different national markets involving buyers and sellers. According to the American Marketing. International Marketing Research - International Marketing - Lecture Slides, Slides for Marketing. Birla Institute of Technology and Science Marketing. Global/International Marketing Elective 2008 (MKM18) Programme, lecture notes, readings and cases Tutors: Dr Steve Hogan & Dr Paurav Shukla. International Marketing - 4th Edition.
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